The Experiment Kit
How I pick my next hustle, the rules I put around it, and the first-30-days checklist that ends at the kill review. It's the exact process behind every experiment on the dashboard, including the two that died.
How I pick a bet. Six questions, scored honestly, and the one that vetoes everything: can I name the first customer? (The prompt store couldn't. It's in the graveyard.)
The five rules, and why each one exists. Constraints aren't the obstacle, they're the training method: a container you grow inside, then discard when you outgrow it.
A week-by-week checklist from day 1 to the day-30 kill review, with the targets that decide whether the experiment lives. Ends with the verdict questions I ask myself.
I've been side-hustling long enough to end up in Side Hustle School (episode 87), the bestselling 100 Side Hustles book, and on Side Hustle Nation. This kit is me going back to zero on purpose — beginner's mind, tiny containers, everything public. The beginning is the part everyone lies about. This is the honest version.