The Lab · $197/mo · run one alongside me

Don't watch my experiments.
Run your own.

This dashboard shows you what happened. The Lab is where you do it alongside me: pick one of the five playbooks, run it under the same house rules, and put your numbers next to mine every week.

Same $1,000 cap. Same day-30 review. Same rule inside the group: everyone's ledger is open.

$197/mo
founding access · inside my Skool community
Join now →
cancel anytime · bring an idea or pick a playbook
Inside The Lab: the video tour
Chris walks through how the Lab works and shows a sneak peek inside the community. Dropping shortly.
What the Lab is, how a season works, and a look inside, straight from Chris.
How a week in the Lab works
SUNLedger update. Everyone posts their numbers (MRR, hours, spend) the same way I update the public dashboard. No numbers, no seat. That's the whole culture.
MONLive implementation call (60 min). One playbook step, executed together: the sponsor pitch, the founding-member launch, the first paid tier. You leave with the thing done, not planned.
MIDAsync teardowns. Post what you shipped; I review it against the playbook (subject lines, pricing, offers) in the community thread, so everyone learns from every review.
D30Your kill review. The rules apply to you too. We look at your numbers together and make the call: scale it, fix it, or give it a funeral and pick a better bet. Calling it fast is the skill.
What's in the drawer
All five playbooks, always currentEvery $97 guide included, plus updates as the experiments evolve. New experiment = new playbook, free.
My numbers vs. yoursA shared ledger template (the same one behind the dashboard) so your experiment gets the same scoreboard mine does.
The templates that did the workSponsor pitches, launch scripts, pricing math, renewal reports: the actual documents, not sanitised examples.
A room that tells the truthTwenty people max per cohort, all with open ledgers. No unverifiable Stripe screenshots. Ever.
GOOD FIT

You have 5–10 hours a week and $1,000 you can afford to lose. You want a business that fits around a life, not one that replaces it. You'd rather post an embarrassing number than a fake one.

BAD FIT

You're looking for passive income, a guru, or permission to buy another course. The Lab is a place where you ship weekly and your numbers are visible. If that sounds stressful, the free newsletter is genuinely enough.

The Lab · founding access · $197/mo
Bring an idea or pick a playbook on day one. Check my numbers first. That's what they're there for.
Join the Lab now →
$197/mo · cancel anytime · inside my Skool community
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