mini hustlestiny but public Start hereNumbersNotesThe LabAbout THE LIVE LEDGER
Hi, I run five tiny businesses in public

Watch real businesses grow
(and sometimes die), every Sunday.

Every dollar, every hour, every faceplant — posted weekly. No highlight reel, no guru talk. Just the honest ledger of five little bets, each under $1,000 and sharing twenty hours a week.

$5,400/mo combined 10 hrs/week, total $125/hr blended 1 of 5 profitable 0 in the graveyard
🎓
Skool Coaching Group
$5,400/mo
6 hrs/wk · $208/hr
the flagship
📰
DFY Local Newsletter
$0/mo
2 hrs/wk · $0/hr
launching next
🧪
Mini Hustles Lab
$0/mo
2 hrs/wk · $0/hr
in build
💪
Fitness Gaming Community
$0/mo
0 hrs/wk · $0/hr
queued
⛩️
Japan Expat Newsletter
$0/mo
0 hrs/wk · $0/hr
queued
EXP-01 · DAY 122 · launched first · peaked at $8,300
🎓 Skool Coaching Group
Close ✕

A private community where local business owners get group coaching calls, playbooks, and peer accountability for $300/mo. High-touch enough to charge real money, group-based enough to stay inside the hour budget.

SPENT
$99 of $1,000
EFFECTIVE RATE
$208/hr
FUN LEVEL
●●●●○
Right now: Onboard the new cohort and hold the line at $5,400 Up next: Backfill 3 seats · then the VA-agency track
“$0 to $8,300 in 30 days, back to $5,400 over three months. Churn taught me more than growth did.”
Full story, week-by-week numbers & decision receipts → See the playbook →
EXP-02 · PRE-LAUNCH · next on the bench
📰 DFY Local Newsletter
Close ✕

A done-for-you weekly newsletter for small towns: I write it, local businesses sponsor it at $600/mo per town, and the town gets news that isn’t on Facebook.

SPENT
$0 of $1,000
EFFECTIVE RATE
$0/hr
FUN LEVEL
●●●○○
Right now: Pick the first town · draft issue #0 Up next: Publish 4 free issues, then pitch sponsors
“The boring one goes second. On purpose.”
Full story, week-by-week numbers & decision receipts → See the playbook →
EXP-03 · IN BUILD · you are looking at it
🧪 Mini Hustles Lab
Close ✕

The meta one — this dashboard, the weekly notes, and the guides. The other four experiments make the content; this one just publishes the truth.

SPENT
$0 of $1,000
EFFECTIVE RATE
$0/hr
FUN LEVEL
●●●●●
Right now: Ship this site · write the origin thread Up next: First Sunday ledger email
“The meta one. Publishing the $/hr math feels worse than publishing revenue.”
Full story, week-by-week numbers & decision receipts → See the playbook →
EXP-04 · QUEUED · waiting for a free slot
💪 Fitness Gaming Community
Close ✕

A Discord where workouts earn XP: log sessions, level up, join weekly raid challenges. $15/mo for the leaderboard, roles, and accountability.

SPENT
$0 of $1,000
EFFECTIVE RATE
$0/hr
FUN LEVEL
○○○○○
Right now: Waiting for a free slot Up next: Concept scored 19/25 · on file
“Patience is also a strategy. Allegedly.”
Full story, week-by-week numbers & decision receipts → See the playbook →
EXP-05 · QUEUED · waiting for a free slot
⛩️ Japan Expat Newsletter
Close ✕

Hyperlocal news for immigrants and expats in Japan — visas, paperwork, housing — in plain English. Free to read, sponsor-funded once it hits critical mass.

SPENT
$0 of $1,000
EFFECTIVE RATE
$0/hr
FUN LEVEL
○○○○○
Right now: Waiting for a free slot Up next: The riskiest one waits its turn
“Word-of-mouth in two languages. Slow, but it compounds.”
Full story, week-by-week numbers & decision receipts → See the playbook →
Which one dies next?
Pick one — the odds show after you vote (no peeking!)
🎓 Skool Coaching Group
?
📰 DFY Local Newsletter
?
🧪 Mini Hustles Lab
?
💪 Fitness Gaming Community
?
⛩️ Japan Expat Newsletter
?
One pick per visitor · it settles at the next day-30 review
Notes from the week
JUL 06Skool churn week: one member left, one paused (his business, not mine), one is upgrading to 1-on-1. $8,300 at the peak, $5,400 now. Growth was the easy part.
JUN 29Decided the DFY local newsletter launches next. The scoring sheet picked it, not me.
JUN 22Built the public dashboard. Publishing the $/hr math felt worse than publishing revenue. Doing it anyway.
All the confessions →
The graveyard
Nothing has died yet · “When something does, the verdict gets published here. No quiet deletions.”
Read the verdicts →
One honest email, every Sunday.
Numbers first, feelings second. Joining gets you the free Experiment Kit. Unsubscribe when I get boring.
RoadmapThe quizFree kitGraveyardGuidesContact 𝕏 ▶ YouTube Skool
mini hustles · season 01 · roadmap · which hustle fits you? · updated JUL 09, 2026 tiny but public · audited by nobody · 🔑