I run five micro-businesses at the same time, under strict rules, and publish every number: revenue, hours, spend, and the failures, with dollar amounts attached. The transparency isn't a gimmick. It's the whole experiment.
Every experiment lives under the same five rules. Break one, and it gets a tombstone, publicly, with the cause posted. Real stakes, on a schedule.
One honest email a week: numbers first, feelings second. Kill-review verdicts land here first. Unsubscribe when I get boring.
Not sure which experiment to follow? Take the quiz →Joining gets you the free Experiment Kit →The exact playbook for any experiment: templates, real numbers, launch scripts, and the mistakes, so you can skip them.
Browse the playbooks →Don't just watch: pick an experiment and run it alongside me. Weekly calls, my numbers vs. yours, same kill rules, inside my Skool community.
Join the Lab →Because every business guru shows you the highlight reel. I'd rather show you the ledger. When something works, you see exactly what it cost. When something folds, you see the autopsy. Either way, you learn what actually happens. (And yes, this site is itself one of the five experiments. Meta, but the numbers are real.)