← all experiments← prev: Skool Coaching GroupEXP-02 of 05next: Mini Hustles Lab β†’
πŸ“° EXP-02launching nextLAUNCHING NEXTbuilding the first town

DFY Local Newsletter

Can a small publication earn well while staying useful enough to deserve the reader's inbox?

A done-for-you weekly newsletter for small towns: I write it, local businesses sponsor it, and the town gets news that isn't on Facebook.

THIS WEEK
$0/mo
PRE-LAUNCH
Hours/wk3 of 20
Effective rate$0/hr
Expenses$0/mo
StatusPRE-LAUNCH
Fun level●●●○○
The plan
Right now: Line up the first town's sponsorsUp next: First issue out the door
β€œThe scoring sheet picked this one, not me. Launching next.”
Read the numbers with the conditions
INHERITED ADVANTAGEI bring writing reps and relationships with local operators from Local Business MBA. Cold-starting the first town's sponsor list without them would be slower.
WHAT THE NUMBER HIDESThere is no revenue to hide yet. The only cost so far is the hours going into the first town.
CURRENT CONSTRAINTGetting the first town's sponsors committed before the first issue, so the numbers start from paid, not from hope.
Not launched yet.

When DFY Local Newsletter starts its clock, this page fills with the same thing EXP-01 has: the week-by-week MRR ledger, the decision receipts, and the notes, updated every Sunday. Nothing gets backdated. Follow along to watch it from day zero.

Watch it start, in real time
One honest email every Sunday. You'll see DFY Local Newsletter make its first dollar (or not) the week it happens.
𝕏▢ YouTubeSkool
mini hustles Β· season 01: five little bets Β· pre-launch: numbers go live at launchtermsprivacyall experiments β†’
A Schwab Consulting company Β· Mini Hustles is the laboratory of Business as Practice.