mini hustlestiny but public Start hereNumbersNotesThe LabAbout COHORT 02 · AUG 3
The Lab · $197/mo · implement live

Don't watch the experiments.
Run one.

The dashboard shows you what happened. The Lab is where you do it alongside me: pick one of the five playbooks, run it under the same house rules, and put your numbers next to mine every week.

Same $1,000 cap. Same day-30 review. Same honesty — inside the group, everyone's ledger is open.

$197/mo
cohort 01 forming · 20 seats
Join the waitlist →
waitlist gets first dibs + founding price
How a week in the Lab works
SUNLedger update. Everyone posts their numbers — MRR, hours, spend — the same way I update the public dashboard. No numbers, no seat. That's the whole culture.
MONLive implementation call (60 min). One playbook step, executed together — the sponsor pitch, the founding-member launch, the first paid tier. You leave with the thing done, not planned.
MIDAsync teardowns. Post what you shipped; I review it against the playbook — subject lines, pricing, offers — in the community thread, so everyone learns from every review.
D30Your kill review. The rules apply to you too. We look at your numbers together and make the call: scale it, fix it, or give it a funeral and pick a better bet. Killing fast is the skill.
What's in the drawer
All five playbooks, always currentEvery $49 guide included, plus updates as the experiments evolve. New experiment = new playbook, free.
My numbers vs. yoursA shared ledger template — the same one behind the dashboard — so your experiment gets the same scoreboard mine does.
The templates that did the workSponsor pitches, launch scripts, pricing math, renewal reports — the actual documents, not sanitized examples.
A room that tells the truthTwenty people max per cohort, all with open ledgers. No unverifiable Stripe screenshots. Ever.
GOOD FIT

You have 5–10 hours a week and $1,000 you can afford to lose. You want a business that fits around a life, not one that replaces it. You'd rather post an embarrassing number than a fake one.

BAD FIT

You're looking for passive income, a guru, or permission to buy another course. The Lab is a place where you ship weekly and your numbers are visible. If that sounds stressful, the free newsletter is genuinely enough.

Cohort 02 opens August 3
Twenty seats. Bring an idea or pick a playbook on day one. First kill review: September 2. Check my numbers first — that's what they're there for.
Join the waitlist →
cancel anytime · first week full refund, no questions
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mini hustles · season 01: five little bets the live numbers →