This is Part 2 in my “Product Creation” series.

Here’s the Part 1.

So once you’ve found a general broad idea about which topic you want to create your WSO about, it’s time to put some sort of twist or angle to it to make it original or creative.

Let’s say you come across a WSO that teaches how to make money using Youtube marketing and CPA offers. So basically it’s about generating traffic from youtube videos and sending it to your CPA offers. You really this idea and you want to create a WSO about a similar topic… something to do with video marketing and/or CPA marketing. But you don’t want to look like a copy-cat.

So here are several ways to add twists and angles to this idea to make it different:

• Change the mechanism

So rather than using Youtube to generate traffic, you can talk about forum marketing to generate traffic. So on your WSO you can talk about how to generate tons of free traffic to your CPA offers using Forum Marketing.

• Change the outcome

So rather than making money from CPA offers, you can change the outcome to list building. So in your WSO you can teach “how to generate targeted list for free using nothing by Youtube videos.”

• Change the means

So you’re still talking about Youtube and CPA but the twist you can add is this: “Use this brand new push-button software create tons of videos and explode your video marketing!” The point here is that instead of changing the idea, you can add a layer on top of an existing idea and make it unique that way. 

• Change the mode of delivery

You can simply change the mode of delivery of your WSO without changing the idea. So if you’re inspired by an idea that you saw in a ebook…. you can offer the same idea/method as COACHING! Your welcome 🙂

• Change the stats

Keep everything same, just change the stats based on your experience. Example: “How I Made $2350 in 7 Days Using Youtube Marketing and CPA”. These stats are what will make your WSO unique.   

• Turn it into a case study

Similar to above, but present it as a case study.

• Turn it into a follow-along case study

Present it as follow along case study. Example: “Watch Me Make $1000 in Next 30 Days Using Youtube and CPA Marketing!”

• Combine two or more methods

Example: “How to Make Money With CPA Offers Using Reddit and Youtube”

• Hide an element

Example: “How to Make Money With CPA Offers Using a FREE Traffic Source That Anyone Can Use Right Now!”

So there you go. These are my tips and tricks to generate product ideas and how to make them unique by adding twists and angles to it.